GoDaddy launched a WordPress website builder on Tuesday to enable small business owners without website development experience to quickly and easily launch professional-looking sites.
Its latest play for the massive WordPress market includes a quick start wizard, high-quality images, premium themes, and a visual page editor for drag-and-drop customization. WordPress has become dominant in the global CMS and small-business markets, and also among GoDaddy customers.
When GoDaddy acquired ManageWP in September, the company said its WordPress management and hosting capabilities were best-in-class, so adding a proprietary WordPress website builder could be seen as a natural extension of that line of business.
“WordPress is a massive ecosystem, powering over 25 percent of the top 10 million websites worldwide. At GoDaddy over 50 percent of our hosting customers use WordPress. It’s an incredibly popular platform, but it can be technically complex for business owners who want to create their own website,”Jeff King, senior vice president of Hosting at GoDaddy said in a statement. “Adding WordPress Websites to our portfolio helps provide a full range of DIY site building solutions for our small business customers. With them in mind, WordPress Websites is designed to be the easiest way to create a powerful, scalable WordPress website.”
During the beta period, GoDaddy customers using its new WordPress Websites builder had much higher rates of success launching websites, and the time to do so decreased by 73 percent, GoDaddy said.
WordPress Websites is integrated with GoDaddy’s Email Marketing and SEO Wizard, and the company is offering a series of instructional videos to help customers learn WordPress basics. It is being offered at $7.99, $9.99, and $14.99 tiers, with the first year of domain registration and Office 365 Business Class email included.
GoDaddy began offering managed WordPress hosting in 2014, and added a WordPress partner program a year ago. The company was recently reported to be among the suitors for Host Group Europe, which would give it a much larger footprint in the region.
Meanwhile, WordPress market competitor WP Engine boosted its European presence by announcing an office in Ireland last month. Pagely provided an overview of the WordPress market when it celebrated 7 years of WordPress hosting earlier in October.