It’s a well-known fact that WordPress originally began as a blogging platform to channelize the creativity of bloggers worldwide. However, over the years the platform has been evolved into a fully functional content management system- in other words, it has grown to become a backend software to run any kind of website- including an e-commerce.
WordPress can efficiently “power” an e-commerce website and thus boost your performance by allowing you to target a large number of audience. With its increasing number of e-commerce themes and plugins, online players are finding WordPress beneficial when it comes to building and customizing their offerings that suit their customers needs and preferences.
In this post, I am going to talk about how WordPress is a lucrative choice to start an e-commerce business and will get to know what this customer-centric system can do for your business.
1. Dependable In Every Way
As an e-commerce system, WordPress is quite popular among its users globally. It’s a trusted software with all the possibilities to meet your expectations. Being downloaded to the tune of 300,000 and counting, this brings a kind of security among the online buyers to perform transactions on the website.
This is an integral aspect of any e-commerce business because security is a major issue and continuously creeps up in the mind of the shoppers. The transactions undertaken by the customer and that too under such as authentic system can be very rewarding for any online store owner.
Further, the buyers are also guided throughout via FAQs at the time of transaction failure or technical errors or any other problem. This way they can easily diagnose the error and complete the process. Also, the website owners are well informed about the steps to be taken with regard to the glitch occurred and how the ways to fix the problem. Also, the inaccuracies related to the browser issues and technical details are thoroughly explain in the most comprehensible manner.
2. Exemplary Collection of Plugins and Themes for Augmented Functionality
WordPress is lauded for its excellent collection of e-commerce plugins that help you raise the standard of your online channel. There are a number of plugins such as WooCommerce, WP E-commerce, Cart66 Lite and many more, allowing you to transform WordPress into a full-fledge digital shop. All of them come packed with great deal of features related to payment methods, sales and inventory management, customer reviews and many more to get your e-commerce store up and running.
Apart from plugins, WordPress e-commerce themes are also a great way to boost your online sales and attract customers. The platform provides amazing themes such as Ducan, Zerif Pro and a lot more which are well suited for your website. The themes are well coded which make them SEO friendly and fast loading for a delightful user experience.
While using WordPress, you have the option change the default theme which comes installed with the installation with the one that compliments your e-commerce store. It’s a practical way of giving a more professional look to a website.
3. Diverse Payment Options
Using WordPress to run an e-commerce website means you are benefiting from multiple pre-installed payment gateways including PayPal Express, Chronopay, Google Checkout, PayPal and Manual Payment. All of them are reliable enough to provide a secure online shopping experience to your customers. Also, manual payments can be used by your customers for transactions related to cash orders. Alternatively, shoppers are also provided with the facility to use alternative payment options such as eWay and Authorize.net. However, they need to delve into the gold cart module to explore these options.
WordPress e-commerce also features integrated calculators to calculate and plan different shipping rates and policies. It has links to some leading shippers to always keep you updated regarding diverse shipping rates. Using the facility like Authorize.net, one can easily meet the shipping demands of international shoppers, thus expanding your customer reach. This is something which adds an edge to your online business.
The multiple gateways option further make your customers feel satisfied and secure. Also, to get rid of discrepancies and inconsistencies, it is recommended to utilize SSL certificates, so that customers can trust you while performing transactions. This is also helpful in addressing your customer needs with suitable terms and conditions while making purchases.
4. Better Data Integration
WordPress is great in the way it offers an seamless way of database integration. All you need is just create database and its related attributes graphically and you are done. You can also make use of your own custom SQL file. Database is an essential part of any e-commerce business and WordPress has all the options to store your customer information and confidential data in the manner most effective.
After reading all these benefits it can be said that WordPress is a perfect solution for developing an e-commerce website. If you are a single seller on your e-commerce site, you can never go wrong with WordPress.
by Sarah Parker